I’m choosing devices based on how good they work with zha and HA and usually have to browse a bit before settling for something. If they manage to implement this properly, I’m all here for it.
Maybe they should talk to the zigbee device compatibility repository people (or maybe they already have).
And then to reliably differentiate them if they do some kind of revision upgrade. And for another user to identify whether the device they are thinking about buying is a particular one in the home assistant database; given how many sellers resell the exact same thing under different names.
:P