In 2025, Spotify launched direct messages on its platform, a rather unorthodox feature for a music streaming service that turned out to be quite popular. Spotify revealed that since launch, 40 million users shared over 340 million messages. Today, Spotify is giving its platform more social features, namely the ability to see what your friends are listening to and send a request to jam.
This has been a feature for as long as I can remember. There’s even a plugin for Discord.