Sounds like they’re lacking UI, UX people on their team, along with someone good at marketing, and money overall.
I could help with marketing and fundraising, but at the very least the UI and branding would have to be fixed first. I guess if the team was contacted if they’d like a person to fix up the onboarding process and an artist to help make a new mascot I know one who would do it. Actually what would be better would be 2 mascots, to go with the whole “making friends” motif.
Sign up definitely needs to be by interest after going through language, since you’re right that the first option would totally nope most people out.
Db0?
Oh you misunderstood, I already know all this.
The comic is to point out why it’s difficult to grow adoption of a non-android / Apple smartphone.
Even what you think is a simplified explanation is, unfortunately, too complex for most as well. Tech literacy is REALLY bad in many places. Most don’t know what an “operating system” is, in many cases don’t know what a hard drive is (of any kind). Software is basically magic to them. Your explanation is great for people who already know the basic concepts, but sadly most of the population isn’t even at that level.
And this isn’t only the elderly btw, younger people are just as clueless these days because many schools don’t do computer classes anymore.