The European Commission said today that TikTok is facing a fine because its addictive features, including infinite scroll, autoplay, push notifications, and personalized recommendation systems, are breaching the EU’s Digital Services Act (DSA).
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I agree but the version of TikTok in the us (with us ownership) is only for the us market. That was spun out to a different company. The global version is still owned by china/btyedance, so the EU has a problem with them.
large fineslap on the handNot in this case. DSA is % based fine on global annual turnover. So up to 6% from $186 billion (using 2025 data) is more than a slap.
It makes it sound a lot when you put it like that.
If instead I say that 6% of €1000 is €60 then it doesn’t sound so much despite being in the same proportion.
Turnover not profit remember. There isn’t a business in the world that wouldn’t feel that.
It’s reckoned that Bytedance’s profit margin is about 20% which is insane. They’ll easily absorb the 6% (as a general rule of thumb, most businesses would be over the moon with a 10% profit margin).
30% profit drop. No Biggie. I bet it won’t even be mentioned at the AGM.
Percentages are relative. They’ll still be able to dry their eyes with the billions they’ll have made in profit.
https://finance.yahoo.com/news/bytedance-track-50-billion-profit-160444958.html
ETA: to further put things in perspective…
1 million seconds = 11 days
1 billion seconds = 33 years
Facebook and Insta next!
