but in this example clearly Wikipedia and probably IMDB are not paying them right? Or is it their attempt to disguise selling out by always preferring the buyable option even when it’s at 0$?
IMDB might be, they’re covered in trackers and ads. MS is a donor to Wikipedia (via Microsoft Matching Gifts Program) so they’re getting what they paid for.
but in this example clearly Wikipedia and probably IMDB are not paying them right? Or is it their attempt to disguise selling out by always preferring the buyable option even when it’s at 0$?
IMDB might be, they’re covered in trackers and ads. MS is a donor to Wikipedia (via Microsoft Matching Gifts Program) so they’re getting what they paid for.
but IMDB is owned by direct Microsoft competitor - Amazon.