The challenge is that we’re not just selling software, we’re selling an idea - the idea that users deserve control over their computing. We’re not competing on the proprietary software marketplace, we’re offering an alternative to it.

We are already seeing the proprietary software world enshittify. More and more “non-tech” people are looking for a way out. The challenge is to demonstrate that these problems are inherent to the world of proprietary software and not just because “Google is evil.”